But really i never thought the reventon looked all that different from a normal lambo. Nor was it fabulously fast, IMO not worth it's price tag. Car manufacturers make these types of cars because there is a demand for ultra-exclusive automobiles. The market for these cars care little for actual performance or unique styling, a large percentage spend the money so they can brag to their rich friends and know they won't be parking next to the same car at their country club. It's ridiculous but why not do it as a car manufacturer when you know they will sell out quick and they will get a ton of press for it.
Its actually rather smart.